As a nonprofit leader and advocate for your community, staying in front of your audience requires being current and consistent. From producing press releases, scheduling tweets, and putting in countless hours to produce a monthly newsletter, being on top of it all can be overwhelming Regardless of your constant efforts you know, deep down, that your marketing strategy always has room for improvement.

Since marketing is always a popular topic of discussion in the nonprofit world, the same question comes to mind—what more can we do to make people aware of our mission? How about an easier tool to promote our non –profit? Like a blog.

Don’t think you need a blog? You’re not alone.  While many nonprofits put blogging way down on their priority list, it could be a tremendously effective marketing tool for any organization. Here are four good reasons why your nonprofit should start a blog:

1. Create personal conversations

Like most nonprofits, you’re probably utilizing social media as a way to reach your audience and to display content to properly convey your mission. Social media has great value; however, it can be difficult to break through the noise. With a blog, you can focus more on developing content that will resonate with your specific audience without feeling the need to compete to be seen or heard.

2. Provide press coverage on newsworthy topics

Press releases are a great source of communication and a great way to get the word out about your programs and offerings. However, press releases can require fact checking, approvals and asking journalists to cover your work— which is often extremely time-consuming. With a blog, you’re the journalist. You can funnel the efforts of a press release into a post and then track its performance with analytics. Even with a small readership, your blog will be better received by your dedicated followers than a mass media audience who may tune you out.

3. Produce content that organically attracts donors

While mailing newsletters can still spark some attention, they tend to be glanced at and tossed in the recycling bin. We live in an age where if certain content can’t be emailed, posted or texted, it could be considered irrelevant. Here’s where a blog can do the job for you. Your posts can be found forever on search engines and repeatedly promoted through multiple online channels. As your blog content gains traction, donors can share posts again and again via social media to attract new donors to your cause.

4. Connect with people on a more intimate level

Using short bits of content are great for social media and an easy way to share current events happening in the nonprofit sector. A blog, on the other hand, allows you to share stories of how your organization was able to make a difference. It provides an opportunity to tell in-depth stories that will create a deeper connection between you and your future donors.

A blog can become an essential part of your marketing strategy. Not only will blogs allow you to create content that is shareable, but it will also help you drive your marketing efforts. Plus, building a blog full of engaging content can make a world of difference in boosting your number of supporters and donations.

Board members are the driving force of any nonprofit and lead the organization towards a sustainable future by adopting sound, ethical and legal governance – ensuring the nonprofit is able to advance its mission. One of the fundamental challenges that board members face is the lack of understanding of their roles and responsibilities.

​​​​​Join Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, to learn how to strengthen your leadership team and determine the roles every board member can—and should—play in creating a strong culture within your organization.

This  webinar will teach you how to:

• Use a board matrix to identify potential talent
• Understand essential steps in formalizing a board recruitment process
• Create a board orientation process that helps new leaders fully contribute to the governing work of the board
• Understand the various roles board members can play in fundraising
• Tactics for working with underperforming board members

Want access to more learning opportunities, tips and legal updates just for nonprofits, sign up for our monthly eNews today!

There is not one nonprofit organization that wants to cut programs it believes furthers its mission. But too often, nonprofits keep programs long after they’ve stopped being effective and worth the cost. Sometimes it is necessary to scale back or even eliminate programs so that funds can be better spent launching new initiatives that help the organization meet its core mission.

Communities are constantly changing and your nonprofit must be prepared to change with them. Do your homework and research what is working and what is not – never assume the effectiveness of your programs.

• Survey participants, members, donors, employees, volunteers and other stakeholders about which of your programs are the most—and the least—effective and why.
• Review your community’s demographic data for changes relevant to your program offerings.
• Ask the community what they know of unmet needs or new trends that should affect your programming decisions.

While you don’t want to eliminate anyone’s opinions, you do want to be careful about how the feedback is used to rid your organization of obsolete programs and create new ones. If one of your programs is clearly ineffective and another is wildly successful, the decision to redeploy funds to the successful program is obvious. And keep in mind that new programs can be variations of old ones, just re-vamped to better serve your nonprofits core mission, values and goals.

Undoubtedly, you already have goals in place that measure each of your programs progress. If you don’t, now is the time to set them up. Being able to easily identify what is working and what is not, is pivotal to your nonprofit’s success.

Before deciding whether to cut a program or start a new one, be strategic and realistic about your expectations. Being able to recognize when it’s time for a change and how to best use what funding is available will help ensure successful programs.

Some people just exude negativity. They gripe about anything and everything. Rarely do they take responsibility and more times than not, they see themselves as the victim. Through some combination of nature and nurture, negativity is their default response but that negative energy can be detrimental in the workplace.

If you manage people, you will likely encounter a situation in which you will have to manage a negative employee. Some managers have the innate ability to handle difficult situations but your team may lack the skill and confidence required to communicate effectively with someone who is negative and can be easily defensive which can cause conflict.

While communicating with these individuals about their behavior can be uncomfortable, doing so can help to eliminate the impact on other workers and this should be priority number one. It’s imperative to address the issue sooner than later to also avoid the spread of one person’s negative attitude to the rest of the group — ultimately affecting effectiveness and productivity. The last thing you want is to have team moral take a hit.  

Using specific examples of behavior will help the employee better understand where you are coming from and enable them to make some specific changes. You don’t want to lecture your employee but you do want to make sure you provide enough context to ensure they understand what your concerns are and what expectations you have going forward.  Also, encourage them to speak up as issues arise so things don’t escalate in the future. Taking an interest in their well-being by checking in periodically can also strengthen their sense of purpose and belonging. If you simply criticize their approach and don’t acknowledge their concerns, they will end up feeling like their feedback was unwelcomed and ultimately trigger frustration and more negativity.

Don’t take anything said personally and avoid becoming defensive. Keep in mind that most people don’t like constructive feedback even when given with the best intent. Anything can trigger a defensive response so practice what you will say and how – it could save you a lot of headache. A little compassion goes along way – it shows the employee you are interested and concerned about them as a person. There may be some things you can’t help with that perhaps have nothing to do with work but you can listen and sometimes that is all one needs.

Nothing is more challenging than trying to get negative people to respond more positively. However, dealing with issues when they arise and being clear on what those issues are while following through with a plan that addresses them can go a long way. It’s important to acknowledge the value of their perspective and involvement when they communicate effectively.

Question: While working, an employee assaulted his coworker in our California workplace. May the injured employee pursue a workers’ compensation claim?

Answer: Yes. An employee who is assaulted at work by a coworker may elect to file a workers’ compensation claim. However, he or she may also file an internal complaint, report the assault to the police, or pursue a civil lawsuit. Whether the workers’ compensation claim (or any other claim) will be successful depends upon the facts. For example, was the injured employee the initial physical aggressor? According to California Law, at Cal. Labor Code § 3600(a)(7), employers are not liable under the state’s workers’ compensation law for an injury that arises out of an altercation in which the injured employee is the initial physical aggressor.

Regardless, after an injury occurred in the workplace, California employers must:

• Provide a workers’ compensation claim form to the claimant within one working day after a work-related injury or illness is reported.
• Return a completed copy of the claim form to the claimant within one working day of receipt.
• Forward the claim form, along with the employer’s report of occupational injury or illness, to the claims administrator within one working day of receipt.
• Within one day of receiving the claim, authorize up to $10,000 in appropriate medical treatment.
• Provide transitional work (light duty) whenever appropriate.
• Give notice of workers’ compensation eligibility within one working day of the crime (assault) that happened at work.

It is not for the employer to determine whether the injury will be covered under its workers’ compensation insurance. Rather, the claims administrator will determine whether the injury is covered.

Another issue worth mentioning is that California employers are required to abide by a duty of care in the workplace. According to Cal. Labor Code § 6401, “[e]very employer shall furnish and use safety devices and safeguards, and shall adopt and use practices, means, methods, operations, and processes which are reasonably adequate to render such employment and place of employment safe and healthful. Every employer shall do every other thing reasonably necessary to protect the life, safety, and health of employees.” Violations of this duty incur significant monetary damages.

Read more about workers’ compensation and the process on the State of California, Department of Industrial Relations’ website. Read more about workplace assaults and Cal/OSHA Guidelines for Workplace Security.

Q&A provided by ThinkHR, powering the UST HR Workplace for nonprofit HR teams. Have HR questions? Sign your nonprofit up for a free 30-day trial here.

Did you know that the California Legislature enacted a number of new bills that became effective in 2018?

Watch Ethos Human Capital Solutions webinar on the new employment laws enacted by the California Legislature and how they will impact your business in 2018. Also, the webinar discusses legal cases that have been or will be decided by the courts and will affect CA employers.

You can download the recorded presentation which covers new laws affecting:

• What you can/can’t ask on applications and during interviews
• Immigrant worker protections
• Changes to minimum wage
• Parental leave

Learn from Lindy Duffy of Ethos Human Capital Solutions and Marla Merhab Robinson, Esp. with Merhab Robinson, Jackson & Clarkson about these changes and what you’ll need to know and do to stay in compliance.

This webinar series is part of UST’s efforts to educate the nonprofit sector. For more learning opportunities, tips and legal updates just for nonprofits, sign up for our monthly e-News today!

Question: What can we do to be better prepared to respond to an active shooter in the workplace?

Answer: Unfortunately, we live in an environment that requires all employers to think about, prepare for, and take appropriate actions to ensure the safety of all employees in active shooter or other emergency situations. Therefore, it is important for employers to offer employees both training and action plans. Most security experts, including the Federal Bureau of Investigation (FBI) and U.S. Department of Homeland Security (DHS) stress the following key points in response to active shooter preparedness:

• Have evacuation and emergency plans in place in all locations.
• Conduct drills and ensure that all employees are trained to be aware of the environments in which they work and to react quickly to evacuate the area in the event of an active shooter situation.
• Ensure that all employees know the locations of the exits nearest to their work areas.
• If evacuation is not possible, employees should know the locations of the best shelter areas and what to do, such as closing and locking the doors and windows immediately, turning off lights and silencing cell phones, establishing sturdy barricades that could possibly withstand gunshots, etc.
• If the situation allows, employees may be trained to take necessary steps to incapacitate the shooter (tackle the shooter or otherwise attempt to incapacitate).
• The simple advice is to run, hide, and as a last resort, fight.

Whenever possible, create your emergency action plans with assistance from local law enforcement authorities. The plan should include all of the following:

• Preferred method of contacting 911.
• Lockdown and evacuation plan.
• Contact information for local hospitals.
• Contact information for, and responsibilities of, individuals to be contacted under your employee assistance plan, if applicable.

In all cases, preparing and having a plan for an active shooter or other emergency will help both employees and managers better prepare for dealing with such a high-stress situation. We also recommend preparing your plan in coordination with law enforcement to ensure best practices.

Q&A provided by ThinkHR, powering the UST HR Workplace for nonprofit HR teams. Have HR questions? Sign your nonprofit up for a free 30-day trial here.