HR Workforce Solutions
By Nonprofits, For Nonprofits
UST’s latest interactive webinar series, “UST Live,” brings the collective expertise of reputable nonprofit leaders to you—live—in virtual panel discussions.
In our second UST Live webinar, the panel discussed new (and successful) strategies nonprofit leaders have implemented since COVID-19 began, as well as common hurdles nonprofits are facing with future strategy development. Plus, get YOUR questions answered first-hand by your nonprofit peers—who have tremendous experience in strategic thinking and organizational sustainability best practices.
Watch now to discover:
Upcoming UST Live Webinars: In our final session for 2020—scheduled for November 19th—we’ll discuss innovative recruitment best practices that can help nonprofits attract quality job candidates during (and after) a pandemic.
COVID-19 continues to dominate headlines—in more ways than anticipated. While cybercriminals are always looking for ways to scam victims, pandemics provide additional opportunities for fraud. As people are spending more time than ever on their smart phones, iPads, and computers for work, shopping and entertainment, cybercriminals are ramping up their activities and getting more creative with their methods of hacking unsuspecting victims.
According to the Federal Trade Commission (FTC), scammers are using COVID-19 to further target consumers and businesses alike. They’re setting up websites, contacting people by phone and email, and posting dishonest information on social media platforms. Being aware of the different types of scams out there is the first step in protecting yourself, your business and your employees. Knowing how to handle those scams can save you a great deal of headache down the road.
The following are some examples of scams linked just to COVID-19:
Take the following precautionary measures to protect your organization and its employees from known and emerging scams:
With so many people working remote, hackers are looking for companies to drop their defenses, making it easier to infiltrate networks. When people are aware of what scams are out there, they are much less likely to fall for them. Talk about the risks with your management team, create a simplified outline of what to look for, and how to respond and relay to your entire staff.
On March 11, 2020, the World Health Organization (WHO) declared the COVID-19 coronarvirus outbreak a pandemic leaving nonprofit employers across the states scrambling to understand the impact on their business. Now that orders are being lifted and we prepare to re-enter the workplace it’s important to understand the do’s and don’ts of implementing new COVID-19 procedures within your organization.
Do you know whether employers are permitted to take employees’ temperatures and ask about symptoms? Or if employers should allow employees to work at the office if they have been exposed to COVID-19, but are not showing any symptoms?
Since it’s often difficult to differentiate the credible information from the bogus, UST has compiled a COVID-19 Fact vs. Fiction handout for nonprofit leaders. Uncover the answers by downloading the COVID-19 Fact vs. Fiction Employer Handoutand discover other key COVID-19 facts as well as common misconceptions.
Ensure that Your Nonprofit Stays Compliant! Get a FREE 60-Day Trial of UST HR Workplace, powered by ThinkHR—a cloud-based platform that provides access to a live HR hotline, COVID-19 policy updates, thousands of documents and more. Request your free trial today at www.chooseust.org/HR-trial.
In a recent nonprofit survey, UST uncovered how COVID-19 has affected 501(c)(3) nonprofit organizations, their employees and operational strategies.
With nearly 800 survey respondents—representing a wide variety of nonprofits from across the U.S.—this report highlights critical COVID-19 information, including:
This report will provide valuable insight on how nonprofit organizations are coping with the unprecedented challenges during this pandemic. Download your complimentary copy today.
While in the midst of a global emergency, the current COVID-19 pandemic, nonprofits are challenged with how to successfully continue managing their mission-driven brand. Going the extra mile to prepare your organization for handling such a feat, will help you and your team better tackle any challenges that arise.
This is an opportunity to align your messaging with what your community needs and/or might be seeking during this time. A crisis is temporary and taking the time to show your nonprofit in a new light by providing specific messaging can instill a sense of trust and value that will be long lasting. It’s important to maintain vigilance in protecting your staff and being an example of a model citizen by not participating in unsafe behavior. Above all else, nonprofits must remain diligent of their brand and visible by its community to ensure they come out of this stronger than before. Here are few objectives for your nonprofit to keep in mind:
When it comes to collaboration in times of a crisis, you’ll have to get creative. These strategies shouldn’t complicate your current workflow but rather benefit your organization—having these tools in place will be very beneficial when a crisis is upon us. Taking your staff into consideration and how they’ll continue to operate is vital to prevent interruptions with current business tasks. For example, if your employees are required to work from home for any duration of time, what logistics and tools should you have in place to ensure everything runs smoothly? Tools such as, GoToMeeting and Slack allow your team to stay connected with one another while still being able to conduct important meetings and to ensure your mission continues to move forward. With the access to technology, it can make it easy to work from anywhere.
In times of a global emergency, having a plan in place to manage your organization, brand and team through the crisis is just as important as the ability to remain flexible and creative.
Here at UST, we understand the importance for nonprofit leaders to remain informed and prepared as the recent outbreak of the Coronavirus continues to impact the communities you serve. Nonprofit organizations nationwide have had to react quickly to a rapidly evolving crisis and change their standard business practices to maintain critical operations.
Like so many of you, we have transitioned to remote work and are continuously gathering resources to stay on top of the quickly evolving legislative developments designed to mitigate the economic fallout triggered by the public health response. We’ve also been in close contact with our strategic partners nationwide to ensure that the unique needs of nonprofit employers are being prioritized by our elected representatives during this time.
In an effort to help keep nonprofits abreast of evolving information, we’ve created a dedicated COVID Resources Webpage on our website, which we’ll continuously update, provides:
We’ll continuously be updating this page so please check back regularly and bookmark the page above for easy reference. UST has been supporting nonprofit employers for over 35 years and understand the value of being informed during times of uncertainty and challenge. Please know our thoughts are with all who have been impacted by the recent outbreak of COVID-19 and we’re here to answer any questions you may have.
Capacity building is an investment in the effectiveness and future sustainability of your nonprofit organization–does your nonprofit have the ability to deliver according to its mission effectively now and is it prepared to do so in the future?
Some examples of capacity building projects may include, identifying a new communications strategy, a different approach to volunteer recruitment, ensuring thoughtful leadership succession, and bringing your nonprofit up to speed with the latest technology. Each of these projects can help build a nonprofit’s capacity to deliver its mission. When capacity building is successful, it will strengthen your nonprofit’s ability to fulfill its mission and help to enhance the positive impact your nonprofit has on the lives and communities it serves.
Capacity building can be developed across multiple levels—individual (micro), organization (meso) or sector/network (macro) and often times, these levels are developed at the same time. For instance, at the individual micro level, programs may enhance people’s knowledge and behavior in ways that can strengthen culture, management practices and connections to other organizations (meso level) and then encourage overall participation in collective action networks (macro level). It can be helpful to look at capacity building from the perspective of who (e.g., people, organizations, networks), what (e.g., knowledge, skills, processes), and how (e.g., training, peer learning, technical assistance).
From a time management and impact on bandwidth perspective, capacity building initiatives fall into three categories; short-term planning and training, longer-term organizational effectiveness initiatives and sector-strengthening programs that encourage the exchange of information. Capacity building produces multiple benefits simultaneously, such as learning and peer interaction.
When looking at capacity building and nonprofit work in general, it can be difficult to not view capacity building, especially multiple forms of capital, as an additional task. However, when executing the program mindfully, building capital can occur through service delivery. A multiple-capitals approach to program design can help produce mission fulfillment and increase overall effectiveness of the organization. A multiple-capitals framework integrates planning, service delivery, evaluating, and reporting—in return, offering a smoother, integration of organizational activities and stakeholder accountability.
Capacity building is an important infrastructure that supports and shapes nonprofits success in helping the communities that serve. Capacity building enables nonprofit organizations and their leaders to develop competencies and skills that can make them more effective and sustainable, while increasing the potential for nonprofits to enrich lives and solve society’s most intractable problems.
Social media continues to prove to be an essential part of a nonprofit’s marketing strategy. A key benefit of social media is that it offers new forms of communication and the ability to engage with your organization’s stakeholders. Another benefit that can go unnoticed, but is a crucial and valuable resource is social media capital. Social media capital is a particular form of social capital that is accrued through an organization’s social media network. Nonprofits can look at social media capital as being an immediate outcome derived from their social media efforts, and as a resource that can be converted or used toward strategic organizational outcomes.
Social media capital is built around interests or causes rather than institutions, and this is where nonprofits have the upper hand over other types of organizations. Nonprofits have the opportunity to integrate their missions into their social media presence and strategy to take advantage of the capital that comes with advocacy and awareness efforts. Plus, any public events that relate to a nonprofit’s mission will likely be seen in the media and nonprofits can take advantage of this opportunity for exposure—building their online presence.
To dive deeper into social media capital, highlight its characteristics, and how nonprofits should be intentional when building out their strategy, here are five steps your nonprofit can take to get a better grasp on the benefits of social media capital:
1) Utilize resources and target audience strategy: In order to get your social media up and running you need resources—time, money, and staff. Unfortunately, these commitments are likely to be overlooked by nonprofit managers and passed off to another staff member to handle. Next, is your strategy—what is your organization’s communications role and what audience are you looking to target? The organization needs to develop a plan that shows a clear lay out of desired outcomes, defines the target audience, and communication efforts.
2) Strengthen connections and messaging on social media: To acquire social media capital, you need to utilize two essential tools; making connections and responding to messages in a timely manner. Connections are viewed as relationship building—these connections can be made through organization’s friending and/or following other users. This action shows your nonprofit’s interest in engaging with other users, in turn, creating an online community. Messaging is designed to provide content to your target audience and can be curated to meet the needs of the community you’re looking to reach and engage. And, can be done through any social channel (e.g., YouTube, Pinterest, Facebook, Twitter, Instagram).
3) Gain social media capital: This is the step where your organization should expect to see social media capital—these are the social resources in an organization’s social media network that can be used to achieve organizational outcomes. In order to attain any meaningful organizational outcome through social media activities, your organization must first obtain social media capital.
4) Turn your social media capital into organization resources: This is the step when you turn your followers into customers—converting social media capital into an organizational resource. For example, your organization asks followers to donate to a cause and it results into a success, this is social media capital converting into an organizational/social resource, i.e., financial capital.
5) Incorporate social media capital into your strategy: Nonprofits should look at social media capital the same way they look at financial capital. Financial capital is considered a convertible resource and needs both short-term and long-term planning. Similarly, social media capital is fluid and requires a thoughtful strategy to maximize its support of both short-term and long-term goals.
Social media capital is generated differently and more simply than capital accumulated offline. Social media capital is assembled on messages, connections, and having a trusted role in social networks where you want to start conversations. This can help convert capital into other resources or produce key organizational outcomes.
For over three decades, UST has been providing nonprofits with workforce solutions that help manage unemployment funding, ensure compliance, and maximize employee bandwidth. By offering cost-effective services, reliable protection and significant savings, UST allows nonprofits nationwide to save valuable time and money.
As part of UST’s ongoing efforts to educate nonprofits we recently released our newest animated short video designed to provide a holistic overview of UST. About a minute long, this video reveals how nonprofit employers can streamline their day-to-day processes with simplified programs and dedicated support—including HR consultants, on-demand training modules, unemployment claims representatives, and career transition services.
UST already helps more than 2,200 participating nonprofits make the most of their resources to achieve their mission-driven initiatives. And, just last year, identified $2,707,750 in potential unemployment cost savings for 103 eligible nonprofit organizations. Watch the video today to discover how UST can benefit your nonprofit, your employees and the communities you serve.
For access to nonprofit specific how-to-guides, checklists and resources, sign up for UST’s monthly eNews today!
When marketing in the nonprofit sector, it can be a difficult road to navigate. With more than a million nonprofit organizations registered in the U.S., it can be challenging to earn the trust and support needed from donors to run a successful nonprofit. From grassroots groups to national organizations, local nonprofit marketing brings its own unique set of challenges. Even national nonprofits often struggle to implement cohesive campaigns across their many locations.
Here are five of the biggest obstacles nonprofit markers have to face on a daily basis:
1) Consistent Messaging: More often than not, nonprofits are faced with bandwidth restraints making it difficult to develop specific messaging that speaks to different marketing channels and constituents.
2) Communicating on a Personal Level: Since most nonprofits suffer from having a small team or budget restraints, marketers rely heavily on the success of email communications to their membership and supporters. While this form of communication can result in a positive response, it lacks personalization. The use of social media can be a great way to connect with your donors on a more personal level—allowing for more one-to-one communication.
3) Using Key Performance Indicators: Measuring success of marketing efforts is an area some nonprofit marketers lack expertise in or the time to devote to capturing this data. Marketing teams that have been able to incorporate the task of measuring their efforts, have more insight into performance and the ability to make data-driven decisions when creating an annual marketing plan.
4) Communication Across all Teams: In order for nonprofit marketers to gather accurate data and segment prospect lists, they have to collaborate with other departments and this can be a difficult task for some organizations. Passing information around the organization can lead to some restrictions or even tension amongst departments–competing for budget increases and donor attribution.
5) Dealing with Budget Restrictions: Nonprofit marketers deal with challenges from all directions, especially when it comes to budget restraints. Many nonprofits face challenges in reaching their marketing and engagement goals and this is primarily due to budgetary constraints. This is a consistent theme across most organizations, regardless of size or type of nonprofit.
With the needs of nonprofit communities constantly changing, we have to remember that the marketing strategies should change with them. To gain continual support, nonprofits need to keep consistent communication with donors, volunteers, and employees. They should attend council meetings, fundraisers, and other events to gain exposure and one-on-one face time with those they hope to serve.
UST maintains a secure site. This means that information we obtain from you in the process of enrolling is protected and cannot be viewed by others. Information about your agency is provided to our various service providers once you enroll in UST for the purpose of providing you with the best possible service. Your information will never be sold or rented to other entities that are not affiliated with UST. Agencies that are actively enrolled in UST are listed for review by other agencies, UST’s sponsors and potential participants, but no information specific to your agency can be reviewed by anyone not affiliated with UST and not otherwise engaged in providing services to you except as required by law or valid legal process.
Your use of this site and the provision of basic information constitute your consent for UST to use the information supplied.
UST may collect generic information about overall website traffic, and use other analytical information and tools to help us improve our website and provide the best possible information and service. As you browse UST’s website, cookies may also be placed on your computer so that we can better understand what information our visitors are most interested in, and to help direct you to other relevant information. These cookies do not collect personal information such as your name, email, postal address or phone number. To opt out of some of these cookies, click here. If you are a Twitter user, and prefer not to have Twitter ad content tailored to you, learn more here.
Further, our website may contain links to other sites. Anytime you connect to another website, their respective privacy policy will apply and UST is not responsible for the privacy practices of others.
This Privacy Policy and the Terms of Use for our site is subject to change.
UST maintains a secure site. This means that information we obtain from you in the process of enrolling is protected and cannot be viewed by others. Information about your agency is provided to our various service providers once you enroll in UST for the purpose of providing you with the best possible service. Your information will never be sold or rented to other entities that are not affiliated with UST. Agencies that are actively enrolled in UST are listed for review by other agencies, UST’s sponsors and potential participants, but no information specific to your agency can be reviewed by anyone not affiliated with UST and not otherwise engaged in providing services to you except as required by law or valid legal process.
Your use of this site and the provision of basic information constitute your consent for UST to use the information supplied.
UST may collect generic information about overall website traffic, and use other analytical information and tools to help us improve our website and provide the best possible information and service. As you browse UST’s website, cookies may also be placed on your computer so that we can better understand what information our visitors are most interested in, and to help direct you to other relevant information. These cookies do not collect personal information such as your name, email, postal address or phone number. To opt out of some of these cookies, click here. If you are a Twitter user, and prefer not to have Twitter ad content tailored to you, learn more here.
Further, our website may contain links to other sites. Anytime you connect to another website, their respective privacy policy will apply and UST is not responsible for the privacy practices of others.
This Privacy Policy and the Terms of Use for our site is subject to change.
