Social Media Best Practice Tips for Nonprofits

Nowadays, there is a plethora of social media platforms that allow both individuals and organizations to network, share, and promote—but are you truly living up to your nonprofit’s technological potential?

Whether you’re on Facebook, Twitter, LinkedIn or any other public forums, social media is an incredibly effective way to strengthen your n onprofit ’s voice. Ranging from sector news to teambuilding pictures to campaign promotions, social media is a fast, cost-effective method in broadening your audience and developing your brand.

Here are 7 quick tips that will help your organization strengthen its impact throughout the nonprofit sector via social media:

1. Avoid being a passive presence—Why limit yourself to merely posting information? Social media is meant to be interactive. Support other local organizations and your nonprofit peers to build a greater sense of community.
2. Use social media all year round—Don’t just post announcements and blogs when a specific event or promotion nears. Incorporate news and articles that are relevant to your targeted audience on a consistent basis throughout the year.
3. You’re a human, so act like one—People are more likely to empathize with you and support your nonprofit if the articles and posts they see appear to come from a relatable individual (rather than just an automated robot). When using social media, you must show your personality in order to grab people’s attention.
4. Share, share, share—Your nonprofit’s not the only organization promoting a noteworthy cause. Be sure to share other people’s ideas that you support or that would be of interest to your social media followers.
5. Create trust amongst your community— Whether you’re replying to comments on your blog or soliciting feedback for new content, your followers will be appreciative of your thoughtful communication efforts. Providing people with the information they actually want will make them view you as a one-stop shop for nonprofit news and tips.
6. Tell your nonprofit’s story—How did your nonprofit get its start? How have you grown over the years and who specifically have you impacted? It’s important to tell your audience not only what you do but why you do it in order to cultivate respect and support for your nonprofit.
7. Discuss real-life successes—In order for your audience to get a better sense of how your nonprofit impacts the community, share before and after stories of specific individuals your nonprofit has helped over the years. This way, people can readily put themselves in others’ shoes and determine if your nonprofit is a good fit for them as well.

While many nonprofits are limited by a smaller budget and staff size, social media is a great way to grow one’s network, attract potential donors and supporters, and cultivate a reputable voice that can influence people nationwide.