As talent becomes harder to recruit and retain, some employers have tendered unusual perks to sweeten hiring deals. Can your company compete with the benefits being offered by your for-profit counterparts?
Whatever extremes some employers may undertake to lavish their appreciation, it all underscores that human capital is any business’s most important asset.
Whether they are active job seekers or the passive ones keeping an antennae out for anything interesting, an enormous talent pool is in flux. Workers now prowl for jobs with greater learning and growth. Companies need to burnish their reputations to lure in the best and brightest. Fueling this career migration is a desire for purpose. Companies are figuring out that aligning their employer brand with a candidate’s yearning for purpose can entice desirable workers to apply.
Purpose seems like one of those immeasurable intangibles. If you’re a nonprofit lacking funds to offer expensive perks on your employees, how do you snag recruits with a concept?
The good news is that, as a foundation for good, you already have what it takes.
It All Starts with Purpose
Be it the Preamble to the Constitution, a corporate motto, an employer brand, or a nonprofit’s mission statement, the institutions we’ve built began with a purpose—a compelling reason why. For most companies, the purpose resides with the employer brand. Not to be mistaken for branding elements such as logos, fonts, colors, and other instantly recognizable cues, your employer brand also defines your values and your work culture. It is both a message and a promise, speaking directly to all stakeholders—customers, employees, competitors, and partners. Anyone who encounters it knows precisely what the brand stands for. When Allstate Insurance tells you that “You’re in Good Hands,” you know the brand and its values..
Does a statement of purpose translate into financial success? A Harvard Business School study verified that, over a ten-year period, values-driven companies outperformed non-purposeful ones by a factor of 12 in their stock price. Where purpose is active, performance thrives. Imperative’s 2016 report into workplace purpose revealed that:
Purposeful organizations succeed due to dedicated employees. To what are they dedicated if not purpose? It takes a company’s purpose to recruit, engage, and retain this kind of talent. The organization does best when its hiring practices align with its purpose and with the purpose of its employees.
Tips for Recruiting with Purpose
Eighty-five percent of US employees said they would stay longer with a socially responsible employer. Here are four practices to help you score top talent.
Avoid Poor Employer Branding
Today, 75% of job seekers consider an employer’s brand before applying for a job. Lousy employer branding can range from an unhappy interview experience to an annoying campaign jingle to a job board that fails to convey what a great place your company is to work or hire. A sour interview experience can wind up as a low rating on Glassdoor, which can damage your reputation and several such reviews can undermine your purpose and your credibility. At a minimum it will certainly discourage promising candidates from applying to work for you.
Your employer brand must always be supported across all departments at your company. Mindful practices of consistent communication, courtesy toward all candidates, and practicing what your mission preaches will protect your ability to shine in this competitive marketplace. It will also sustain your credibility with your employees, preserving both their engagement and retention.
About Remote Workers
Remote work and hybrid workplaces are issues that expose a significant rift between employers and employees. Many employers want their workers back in the office. Many employees don’t want to return to the office. From INC, one in three U.S. workers doesn’t want to work for anyone who demands employees be onsite full-time. Another survey by Envoy affirms that nearly half of employees will likely look for another job if their current employer doesn’t offer a hybrid workplace.
Remote discrimination is a problem at hybrid companies as remote employees are excluded from specific perks or advantages enjoyed by those working on-site. To avoid making remote personnel feel unappreciated, companies need clear hybrid working policies.
From Recruitee’s Adrie Smith: “We know there’s a talent shortage in many areas and skills. In fact, 78% of HR managers said that most skills will become even more niche in the next ten years. This statistic alone has led many recruiters to look for candidates further afield. And for hiring teams to consider remote employees.”
Fortunately, she assures, new tools emerge daily to help workplaces connect with distant candidates. Below are some remote hiring guiding principles.
Video interviewing is a core skill. Take the time to master the technology, overcome glitches, and develop the social graces involved in virtual face-to-face meetings.
Elongate the hiring process. Give yourself every opportunity to get to know your candidate better.
Prioritize collaborative hiring. Involve your team in the hiring process. Focus on the candidate’s skills, personality, and experience.
Mind your job promotion platforms. Certain types of remote talent will spend their time on different platforms, communicate in different ways, and respond to different kinds of job outreach. Whether on your site, social media, or job board, your remote job description should . . .
If you want to staff your organization with the best people, take the money you are using for workplace perks and invest it in purposeful hiring. In return, you’ll have more time to focus on your products and profits.
By 2035, the labor majority will be Gen Z workers. Many of them will be replacing the workers who opted to be fully cryo-frozen over at Numerai.
This blog post was written by Amélie Frank, consulting copywriter to UST. To learn more about Amélie’s professional portfolio you can find her online at https://www.linkedin.com/in/amelie-frank/.
Question: We’ve transitioned to a remote-first workforce. How can we keep our employees and managers engaged with video meetings and messaging apps—especially those employees that are missing the social aspects of working together physically?
Answer: Even with video conferencing and messaging apps, fully involving remote employees in team and company meetings remains a challenge. There may be no replacing the experience of being physically in the room, but you can take steps to make these meetings more productive and inclusive.
The most important thing to remember when “meeting” with remote employees is that you can’t conduct the meeting in the same way as you normally do when everyone is physically present. You have to find a way to replace the advantages that close proximity has, especially the ease of reading body language and picking up social cues. These, unfortunately, do not translate well over the screen or the phone. So, what can you do?
What remote employees need to fully participate in meetings is space and time to speak. You can provide this space and time in a few ways. First, if there are some physically present participants, ask them to pause for a second before jumping into the conversation. This gives remote employees time to get a word in, plus it helps counter any time delays caused by the conferencing technology. Second, whoever is leading the meeting should regularly invite remote employees to add anything if they have something to say, preferably before moving on in the agenda. Third, when possible, have a remote employee lead the meeting or a section on the agenda. This focuses attention on the remote speakers and can help remind everyone that the meeting isn’t just happening in the physical room. Finally, if a group of remote employees are located in the same workspace, occasionally setting their site as the physical meeting space can help your non-remote employees get a feel for the challenges of being remote during a meeting.
Some preliminary work before the meeting can also help make the meeting itself more efficient. First, test any systems ahead of time so that they’re working for everyone when the meeting starts. Second, email the agenda out so everyone knows what to expect. Third, assign someone in the meeting room to be the contact person that remote employees can email or message if they have questions, concerns, or issues.
After the meeting, check in with any remote employees and ask them to be candid about their experience. What worked well and what could be improved? See what you can do to accommodate them in the next meeting.
You may not be able to fully replicate the experience of physically being in the room but taking these steps can enable remote employees to feel more involved and make the meeting itself run more smoothly.
This Q&A was provided by Mineral, powering the UST HR Workplace. Have HR questions? Sign your nonprofit up for a FREE 60-day trial here. As a UST member, simply log into your Mineral portal to access live HR certified consultants, 300+ on-demand training courses, an extensive compliance library, and more.
If you want to be an effective leader, you must have strong communications skills and a good amount of composure. In today’s workforce, the only thing that separates one leader from the next, is how they communicate, handle conflict, and lead. Being a team leader can be an incredibly rewarding role but it comes with its challenges. And while handling difficult conversations may be the least appealing part of managing employees, it’s an important part of leadership that every manager should be prepared for—whether it’s about poor performance, attendance, peer conflict, or behavioral issues, these conversations are ultimately inevitable in any workplace dynamic.
It’s common for defenses to be high when having a difficult conversation, so it’s imperative that you have a plan for when they come about. Prepare ahead of time and pick a neutral time when it’s calm. Go into the conversation with an open mind and ready to listen. It takes a nanosecond to invoke defensiveness—employees may respond with a blank stare, a passive sigh, or even an angry rebuttal so be clear and concise, using non-defensive communication while also being professional and friendly in nature. Poor communication can affect morale, performance goals, and sales so take some time to ensure you know the facts and have a plan for whatever response you may get.
Below are some do’s and don’ts on how to effectively (and respectfully) navigate difficult conversations in the workplace while maintaining morale, fostering trust, and maximizing productivity.
Difficult conversations can be awkward and unpleasant but with some thoughtful tactics in your back pocket, you can successfully address a tough situation and find effective solutions to whatever issues may arise while also ensuring you maintain respect with your team.
Question: Can I ban cell phones at work? How about audio and video recordings?
Answer: This question has brought up issues that have been the subject of recent litigation, so it’s a great time to be asking.
To answer your first question: yes, you can limit or even prohibit use of cell phones during work hours. Employees can be expected to give their undivided attention to the work you pay them to perform, and if that means cell phones need to be turned off or put away, you are entitled to make this request. However, employees should be allowed to use cell phones during their break and meal periods, as this time needs to be truly their own in order to satisfy the requirements of state law. Fair warning: if you attempt to prohibit cell phone use during all non-break time, you may receive some fairly aggressive push back. A more lenient policy may do the trick. Typical standard language says, “Personal cell phone use should be kept to a reasonable limit during working hours. Reasonableness will be determined by your manager.” This language gives your managers considerable discretion, but they should be trained to use the same standard of reasonableness for all employees to avoid claims of discrimination.
To answer your second question: no, audio, video, and photography cannot be strictly prohibited, but they can be limited. The National Labor Relations Board, which enforces the National Labor Relations Act, has said that employers cannot outright prohibit recordings as this could interfere with employees’ ability to organize with respect to their terms and conditions of employment. For instance, employees might choose to record a conversation during their lunch hour related to asking for raises and want to share that recording with employees who work different shifts. This would need to be allowed. However, you can still have a policy that prevents recording (via audio, video, or photograph) confidential information, such as proprietary business practices, customer lists, client or patient information, or employees’ personal information. Be aware that you cannot deem all information confidential, e.g. “all conversations in the office” or “anything related to customer/patient care.”
If you feel it is important to have such a policy, you may say something like, “Audio and video recording devices, including cameras and smartphones, may not be used to record or capture any confidential information, whether it is proprietary business information or clients’ or employees’ confidential personal information. If recording non-confidential information, e.g. taking photos of colleagues, please seek the consent of all parties to the recording.” A policy like this can be added to your handbook during your next handbook review, or if you feel the need is urgent, you can distribute it to all employees now and have them sign an acknowledgment form.
This Q&A was provided by Mineral, powering the UST HR Workplace. Have HR questions? Sign your nonprofit up for a FREE 60-day trial here. As a UST member, simply log into your Mineral portal to access live HR certified consultants, 300+ on-demand training courses, an extensive compliance library, and more.
Leadership development is an attractive benefit that is becoming commonplace in the current job market. About half of Millennials expect their company to help pay for leadership training, and 60% say they’d prefer a job that provides professional development over one that provides regular pay raises.
How Know-How Helps
First, employees want to gain mastery over current job and life challenges. But then, one in five will leave their current position in search of a job that provides additional professional development opportunities. Nearly a third of workers say education would help them feel more engaged and loyal. Yet fewer than half of businesses offer leadership training. Even fewer offer mentoring or career counseling. Think about offering all that with these four levels of staff development.
Try to make education an ongoing process with multiple built-in opportunities. On-the-job training can be the most cost-effective approach for smaller organizations. Coaching fosters teamwork and saves funds by working internally. Leadership education is important to succession planning as well as retention. Whatever their path, give employees the opportunity to practice and implement the skills and knowledge they have gained.
Leadership Realities
In the past, businesses had two ways of moving people up to leadership levels: Climbing the ladder through promotions or following a career path that included educational leadership development. Today’s post-recession workers feel the need to protect their careers from further economic downturns by staying employed where they can receive training and development. In a tight market, you should expect to include some training in their benefits package. The best practice for this situation is to make an effort to align their leadership development with the anticipated needs of your nonprofit.
Your nonprofit might be overdue in training new leaders. Baby Boomers who started organizations decades ago are retiring or preparing to retire from their leadership positions. Add to that, about half of current young professionals will leave the nonprofit sector. If you’re facing an upcoming leadership crisis, by all means focus on leadership training. Your workforce will enjoy a successful career path, and your nonprofit will benefit from well-trained leaders who know how to take your organization forward.
Development 101: Begin Simply
One of the best ways to offer career development is to build leadership skills through practical hands-on experience. It will help your managerial staff to know their organization well so encourage managers to delegate and coach where needed in order to build a list of success stories. Some cost-effective ideas to start you in the process include:
A Sensible Approach
While you’re considering how to best juggle all the possible educational benefits, take a pragmatic look at the costs. There’s a simple formula you can use to maximize educational effectiveness without breaking the budget. The Center for Creative Leadership promotes a cost-effective model for leadership development that you should consider:
Many nonprofits fail to follow this guiding principle and the result is often an unfocused, unsuccessful training program that does little more than pay lip service to the idea of leadership development.
Make Mentoring Happen
Do your managers notice emerging leaders in their teams? You can design a formal mentoring program or keep it informal, as you see fit. Make sure they have a safe space to learn so that they can accelerate learning. Allow time during work for mentoring sessions. If your nonprofit cannot support an internal mentoring program, you may be able to partner with other local organizations and businesses for potential mentors. Resources include the Aspire Foundation, which provides global, free online mentoring to women working in nonprofits. Search online to find the numerous mentor-training resources available.
Affording Formal Training
As you know, finding adequate funds for your training initiatives can be a challenge. There are ways to leap past those hurdles. Here are some possible means of funding formal leadership development in your nonprofit:
Funds spent on leadership training provide high returns on investment (ROI). And this ROI isn’t just fiscal. It’s a great way to increase your mission impact, bring in higher revenues, control costs and provide for greater stability as you build employee loyalty. Strengthen your training programs to focus on success in achieving leadership roles, and employees will stay as they reach for the heights of leadership succession.
Logic Dictates
A recent study showed that only a third of nonprofit executives rose through the ranks of their organization. If two-thirds of nonprofits are having to hire executives from outside, that suggests they lack appropriate leadership development. They may even be neglecting larger strategic issues. The results of this lack of focused strategy means that nonprofits are not rising to meet the challenge of diversifying their leadership in race, ethnicity, or educational background. It’s critical that they improve their ability to groom talent from within.
You may experience push-back from an executive who doesn’t want to dedicate resources to leadership development. The truth is, some leaders dislike the idea of training their replacements. It makes them feel that their time is coming to an end. If that’s true in your nonprofit’s case, you will need to explain that a strong leader is someone who prepares for the inevitable, which includes future changes. It will likely help if your organization’s board of directors makes succession planning a part of the job description for all executives. A legacy can be ruined by leadership succession that is ill-planned. Instead, your executive has the opportunity to make an enduring mark on your organization by leaving it in capable hands.
And, often, the best way to do this is to promote from within.
This is an excerpt from UST’s eBook, “Innovative Strategies That Overcome Nonprofit Retention Barriers” in collaboration with Beth Black, Writer and Editor.
If you’d like to see more content like this, check out UST’s Content Library that houses our most popular nonprofit resources, including on-demand webinars, toolkits, eBooks, guides, & more!
Question: What are effective ways to manage remote employees and monitor their work?
Answer: Managing remote employees can certainly be a challenge. Here are some of the practices we recommend:
This Q&A was provided by Mineral, powering the UST HR Workplace. Have HR questions? Sign your nonprofit up for a FREE 60-day trial here. As a UST member, simply log into your Mineral portal to access live HR certified consultants, 300+ on-demand training courses, an extensive compliance library, and more.
As of early 2020, the nonprofit employment sector is reported to be the third largest in the nation, following manufacturing and retail. Job statistics will no doubt remain unsteady in the next few years, as unfolding events put these employers at risk. Beyond catastrophic demands placed on them for services, a lot of nonprofits also had to deal with financial losses caused by the pandemic. The result is that you are likely dealing with the ramifications caused the Great Resignation, not to mention facing financial challenges in hiring right-fit people for your organization. One important way to attract more qualified candidates — and retain them — is to hire managers who support and sustain their teams.
Recognize Your Challenges
Have you done all you can to assure that every manager in your organization has the temperament and training to effectively run a department without alienating staff? The challenges you face can be daunting. You may be forced to offer lower compensation for longer work hours. Additionally, slow progress toward your mission’s goals can weaken your employees’ resolve to stay. So, while burnout might be a problem, your bigger challenge might be finding enough qualified candidates who are inspired by your mission.
Specific skills can be taught in most cases, or an inventive employee might come up with smart ideas to improve your processes. Also, consider work and life experience, because in an often-gritty world, your organization could draw strength from people who have life lessons to share. Contract workers can transition into excellent full-time employees. The one common denominator they must all have is passion. Be sure to ask for their story. Find out what happened that brought them to your office and you might be impressed by what you hear.
Manage Your Talent
You want the right person for the job. You can also find the right job for the person. Either way, you should consider the following guidelines to boost your success over the long haul:
Your Managers
As individuals, companies, industries and nations work to rebuild after upheaval, workers need a paycheck, of course. But along with that, they need a strong sense of purpose and opportunity. When they feel that, your staff members will engage, perform, commit to staying and seeing your nonprofit through challenges that lie ahead. The only way to ensure that dedication and loyalty in workers is to provide them with leadership that supports their efforts, trusts them to perform and guides them toward future successes.
Make sure your managers:
Additionally, here are five core qualities that every management candidate should possess. Whether you’re promoting from within or seeking someone new, make sure to look for someone who:
Take the opportunity to review your leadership development options and implement what you need to develop managers who have these qualities and can prioritize this kind of conduct. Strong, appropriate leadership is an urgent need, and equipping future leaders with these critical skills will help to assure your nonprofit meets the demands of the future.
Acing the Interview
Success in an interview is often talked about from the perspective of a candidate. But the truth is, the interviewer should design a session that illuminates qualities of the candidate, teases out relevant details and helps the team make a decision.
Prepare questions that can bring out specifics. Instead of “yes/no” questions, ask about issues and strategies a candidate might devise to help her teamwork through them. To learn, for example, if a potential manager would have their backs, you might ask what that person would do if a team member admitted making a mistake. What would they do? Would they take away the project and finish it on time? Would they work through the mistake together with the employee to fix it? Listen for their answers to understand how they might succeed or fail with respect to the traits listed above.
Once all blind interviews have been conducted, allow yourself to cautiously acknowledge general first impressions on finally meeting a new candidate. Does that person make eye contact? Greet others with a smile?
Lose Your Implicit Bias
You want to trust your “gut feeling” about a candidate, but the truth is that you must do so with caution. Implicit bias happens when you allow stereotypes and preformed attitudes to affect your actions on a subconscious level. It can make you misread your emotional responses to a person you don’t know. We are all hardwired to prefer people who are similar in some ways, so it’s important to pay attention at every step in the process and take action to remove implicit bias, as much as possible.
Take steps to control it by asking yourself these questions as you work through your hiring process:
If, after you’ve gone through a thorough vetting and interviewing process, removing as much implicit bias as possible, you still feel some nagging doubts about a person, then try to understand why you feel that way. Ask other team members for their input and find out if they have the same reaction. And try not to rush the process. At some point, you will have to make a decision. Make it your best possible effort.
Ultimate Interview Tips
Escape the trap of the traditional interview by using a little imagination. Consider these three principles to gain a clearer picture of the person you’re interviewing:
Beyond the Interview
These days, it’s easy enough to check any candidate’s social media profiles as well as their references. If you can arrange extra reference checks in addition to those provided by the candidate, you’ll probably learn more. Be sure to ask about their behavior under stress as well as how that person worked with others. And remember, what that person has accomplished, what goals they’ve reached and challenges they’ve overcome, really do matter more.
This is an excerpt from UST’s eBook, “Workforce Management Tactics that Strengthen Nonprofit Brands” in collaboration with Beth Black, Writer and Editor.
Question: How can we make sure our online trainings are effective?
Answer: Online trainings can be a useful tool for developing talent, but they can also end up being a waste of time and resources, even if the content and presentation are good. The difference between effective and ineffective training often comes down to whether employees are able to absorb and retain the information they receive.
There are lot of obstacles to absorption and retention of trainings. Busy employees may listen to a webinar while they work on other things, catching only tidbits here and there. Or they may put a training video off until they’ve finished a project and are too exhausted to give it due attention.
To avoid these training pitfalls, consider these three tips:
Follow the AGES Model. The NeuroLeadership Institute argues that we learn quickly and retain information best when we focus on one topic (attention), actively connect what we learn to what we already know (generation), experience positive feelings while learning (emotion), and space our intake of information (spacing). For example, cramming training on multiples topics into a tight two-day workshop would be much less effective than spreading that training out over a few weeks. You can learn more about the AGES Model here.
Give employees time to reflect and practice the skills they’ve learned. In some professions, like music and athletics, you spend most of your work time learning, building, and reinforcing skills before the big performance, whether it’s a concert, game, or race. Good performance necessitates constant practice. But in most professions, practice seems like a luxury you can’t afford because you’re expected to be performing during your work time. This is one reason trainings fail to deliver results. To master new skills, employees need time to focus on building those skills. That means some work time needs to be set aside post-training for them to reflect on and practice what they’ve learned.
Align trainings with the present needs and future goals of both the company and the employee. When assessing employee training goals, consider what additional knowledge and skills would enable them to do their jobs better now, but also set them up for success in their future careers. Employees are more likely to be excited by and personally invested in their training if they understand their personal return on that investment. If they don’t recognize its value, it won’t have any value to them.
This Q&A was provided by Mineral, powering the UST HR Workplace. Have HR questions? Sign your nonprofit up for a FREE 60-day trial here. As a UST member, simply log into your Mineral portal to access live HR certified consultants, 300+ on-demand training courses, an extensive compliance library, and more.
Without the staff to support your mission-driven initiatives nonprofits across the globe wouldn’t exist. Recognition plays a huge role in employee satisfaction and job longevity so it’s imperative that you implement strategies that work solely to create an employee experience that keeps employees engaged, productive and loyal. Employers who take steps to celebrate successes—professional and personal– while also encouraging employees to celebrate each other create a positive work environment where employees are happy.
There are many ways to celebrate and recognize employees that aren’t the obvious award ceremony. It’s important to consider your employees’ preferences for recognition as some people don’t enjoy being the center of attention but may not mind receiving recognition via email vs. in person. Using a short survey to get a feel for how everyone prefers to be celebrated and what kinds of rewards they’d like can go a long way in making sure your efforts don’t fall flat. The last thing you want to do is embarrass anyone you’re trying to celebrate or praise. It might take a little more effort to personalize your recognition program but in the long run it will be well worth the time spent surveying employees to better understand personalities.
Celebrating successes not only improves morale but it can also help to boost confidence, decrease absenteeism and strengthen your organization’s reputation. Discover some of the ways UST celebrates its employees in our 5 Creative Ways to Celebrate Your Team and add them to your employee engagement initiatives. Having a strong culture of praise and encouragement is a win-win for all involved and in this day and age employee retention efforts are vital to the success of your nonprofit.
Employees are the backbone of every nonprofit and your most valuable asset—contributing to the overall success (or failure) of your organization. When employees are engaged and excited about the work they do, you’ll experience increased productivity, improved job performance and higher retention rates. A key factor in employee satisfaction is career advancement and development opportunities which shows your workforce that you care about more than just hitting your numbers.
In an effort to keep employees engaged, employers must invest in their time and resources in training and development initiatives. It’s imperative that both employers and employees take skill enhancement activities seriously to ensure longevity of individual careers and organizational goals. The importance of offering training and development is more important than ever as employees continue to leave their current jobs for ones with better benefits and growth opportunities.
In a recent article by Intoo, “7 Ways to Help Your Employees with Career Development,” they discuss how you can contribute to the professional advancement of your employees with helpful tips for providing employees the tools they need to advance their career with your organization.
This article was originally published by UST’s outplacement partners at Intoo and is being shared with their permission.
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UST maintains a secure site. This means that information we obtain from you in the process of enrolling is protected and cannot be viewed by others. Information about your agency is provided to our various service providers once you enroll in UST for the purpose of providing you with the best possible service. Your information will never be sold or rented to other entities that are not affiliated with UST. Agencies that are actively enrolled in UST are listed for review by other agencies, UST’s sponsors and potential participants, but no information specific to your agency can be reviewed by anyone not affiliated with UST and not otherwise engaged in providing services to you except as required by law or valid legal process.
Your use of this site and the provision of basic information constitute your consent for UST to use the information supplied.
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